Track Your Doctor is a web platform that provides ratings and reviews of U.S health providers, so that
the patients make informed decisions about their healthcare. Also, through the TYD platform doctors and
medical institutions can better comprehend their reputation information and seek to improve their
services to patients.
The client initially approached me with the request to audit and redesign the web site for Track Your
Doctor.
After these tasks were completed, the client decided to extend the project adding management portals for
all of the interacting parties.
Increase conversion rate.
Design a Physician Dashboard that is easy to operate.
Competitive Research & Market
Analysis, Audit, Design System,
Wireframes, Prototype.
Figma
4 Months
Chicago, US
I began my discovery process by analyzing some of the existing research with regards to online doctor
reviewing.
It was found that over a third of patients say their doctors’ online reputation is very important, which
is higher than any other industry. It is reported that recency and quantity of reviews are important in
this respect.
To better understand trends and best practices of doctor review sites, I conducted some competitor research. I focused on four main competitors of Track Your Doctor: Yelp, Vitals, healthgrades.
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Website
After I concluded the market and competitors’ research, I did a full analysis of the website, and showed the client the main issues with the website and ways to improve these issues.
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My aim was to keep the UI elements clean and neutral, so that the design prioritizes the display of the content.
